How to Write the Perfect Job Advert

Hiring the right person starts with attracting the right applicants. A well-written job advert doesn’t just list responsibilities — it sells the role, your company, and the opportunity. Here’s how to write an advert that stands out.

1. Start with a clear, engaging job title

Skip the jargon and keep it simple. Candidates search for familiar titles like “Sales Executive” or “IT Support Analyst.” Avoid quirky terms like “Sales Ninja” they confuse search engines and put off serious candidates.

2. Lead with the benefits

Why should someone apply to your business instead of another? Highlight salary (or at least a range), perks, flexible working, training, and progression opportunities. Candidates want to know what’s in it for them.

3. Describe the role and responsibilities clearly

Use bullet points for clarity. Keep each responsibility concise and actionable. Instead of “Responsible for customer management,” try “Manage and build relationships with a portfolio of existing clients.”

4. Be specific about skills and experience

Differentiate between must-haves and nice-to-haves. This avoids deterring strong candidates who may not tick every single box but could still excel in the role.

5. Include a call to action

End with a friendly, encouraging line such as:
“If you’re looking to take the next step in your sales career, we’d love to hear from you. Apply today or contact River Recruitment for a confidential chat.”

Tip: Once you’ve drafted your advert, read it as if you were a candidate. Does it sound appealing? Would you apply?